{HERMèS' SUCCESS HAS BEEN DRIVEN BY DEFICIENCY

While the majority of deluxe brands drive direct exposure via social media marketing, celebrity partnerships and style programs, Hermès which started as a saddlery and which still hand-stitches the lion's share of its leather bags hasn't. Its main items have not altered much in decades; it does not have TikTok, and doesn't offer celebs complimenta